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Limpopo Tourism sells Limpopo to the world in Frankfurt, Germany

May 21, 2019

Frankfurt; Germany: Limpopo Tourism Agency (LTA) Chief Executive Officer (CEO), Ms. Nomasonto Ndlovu, is part of the South African delegation, representing Limpopo Province at IMEX, which is the most important trade exhibition show where all the influencers from the world of meetings, events and incentive travel gather for three electric days of business, innovation and networking. She is accompanied by one official and a Board Member, Mr. Malerotho Mphahlele. IMEX is also renowned for attracting top quality hosted buyers along with thousands of trade visitors. It takes place over three days from 21-23 May 2019 in Frankfurt.

The CEO of LTA, Ms. Nomasonto Ndlovu, “This is a must attend MICE show for Limpopo our strategy to start promoting Limpopo to attract international. Our message here at IMEX 2019, has been to emphasise that Limpopo has capacity and capability to host international small to medium business events. We have just successfully hosted the second edition of Tour de Limpopo, an international cycle race, testimony to what the destination can do in handling international events. In about a month, Limpopo will be hosting the IFES World Assembly with over 1500 delegates.

“We are currently reconfiguring LTA’s convention bureau in line with the new organisational structure. It is against this background that we have also been accepted as an International Convention & Congress Association (ICCA) member, which gives us access to international associations looking for host destinations and venues for meetings. We are supporting the Business Events sector is Limpopo to bid for small to medium events and meetings as that will bring more delegates to our province. The benefits for us to attend shows such as IMEX among others include, global exposure and syndicated brand awareness to a marketing platform of key global decision makers in Meetings, Incentives Conferences and Events (MICE); targeted business to business meetings with hosted buyers and media; educate global trade about destination Limpopo MICE products and developments; and engage with key MICE buyers that sell South Africa to the European market. The long term benefits of hosting business events are creating legacies for communities through more job opportunities and sector related community projects related to various conventions hosted, said Ndlovu”.

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