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November 07, 2019

POLOKWANE; LIMPOPO PROVINCE: Limpopo Tourism Agency (LTA) will in partnership with Thobela FM be heading to Gaborone in the Republic of Botswana to promote destination Limpopo and conduct marketing activations at River Walk Mall  from the 8th – 10th  November  2019. Thobela FM will on the other hand also use the trip to promote its upcoming 2019 Gospel Festival to the listeners in Botswana. This is a strategy by the station to increase its footprint in the SADC neighbours of South Africa. The trip is viewed by LTA as critical to increase its international arrivals particularly in the SADC countries thereby maintaining its hold on the number two spot as the second most visited destination in the country after Gauteng on the international tourism front.

To this end, LTA will use this opportunity as a perfect platform to market key upcoming events that will happen in Limpopo, namely:




Thobela FM Gospel Festival

16th November 2019

Polokwane Cricket Club

Mapungubwe Arts Festival

12-15 December 2019

Peter Mokaba Stadium

Marula Festival

21 February 2020-01 March 2020


Tour De Limpopo Cycling Road Race

13-17 May 2019

From the Waterberg Region to Mopani Region.


LTA CEO, Ms. Nomasonto Ndlovu said, “Our participation this partnership seeks to support the international marketing efforts by South African Tourism (SAT) in both core and investments markets. We see this as an opportunity to continue strengthening the relationship with SADC countries as part of regional integration and our contribution to the 5 in 5 strategy developed by SAT. We also see this as a way of contributing to the Zambezi Destination, a regional collaborative marketing initiative, which was established in 2007.

LTA’s destination marketing efforts are underpinned by the 5 in 5 strategy that is jointly owned by South African Tourism (SAT) and all in nine Provincial Tourism Authorities.  The idea behind the 5 in 5 strategy is to drive the strategic alignment, ensure proportionate resource allocation and coordination of marketing activity across all key industry role-players.

“In terms of our marketing and 5 in 5 strategies, SADC is a very critical source market for Limpopo Province, being bordered by three countries, Botswana, Zimbabwe and Mozambique.  It is therefore imperative for LTA to participate in these activations and planned outside broadcast with Thobela FM given its listenership in order to engage the citizens of the Republic of Botswana and tour operators to package Limpopo Province experiences in their itineraries.  The activations will also be used to showcase our flagship events such as Marula Festival, Mapungubwe Arts Festival, Tour de Limpopo as part of our summer campaign. This is in line with our strategy to grow our SADC arrivals and increase spend and length of stay in the Province”, concluded Ndlovu.

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