WTM 2011 To Focus On BRIC Markets

World Travel Market 2011 will focus on the emerging BRIC economies with its first-ever dedicated headline session on the travel and tourism potential of Brazil, Russia India and China.

WTM 2010 highlighted the tourism development in the BRIC nations in its inaugural World Travel Market 2010 Industry Report. The report, which polled 1 300 WTM exhibitors and buyers from the Meridian Club as well as 1 000 UK holidaymakers, revealed that almost half of the industry saw the BRIC economies as one of the biggest growth opportunities of the next five years.

Furthermore, almost one in three said the BRIC tourism potential was the biggest opportunity of the next five years, with a further 55% stating the business conducted with the five nations had had a positive impact on their businesses over the past 12 months.

Exhibition Director, Simon Press said: “The BRIC economies will play an ever-increasing role in the future of the travel and tourism industry. The desire by the people of these countries to travel abroad as well the growing interest of tourists to visit these countries means they will be at the forefront of decisions made by the industry’s leading organisations.

The session takes place on Wednesday November 10 in Platinum Suite 4.

Article Source: www.tourismupdate.co.za