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LTA IMPLEMENTS THE FOLLOW THE SUN CAMPAIGN TO EXPOSE LESSER- KNOWN TOURISM GEMS IN THE PROVINCE

LIMPOPO; POLOKWANE: Limpopo Tourism Agency (LTA) wishes to use this summertime when people are in the festive mood to expose breathtaking landscapes, famed and lesser-known locations, delivering an inclusive representation of Limpopo’s multifaceted tourism appeal. The Agency urges the citizens of the province to do tourism by taking a Sho’t Left to some of the tourist destinations and attractions in the province. To this end, the Agency calls on the media in the province and beyond to work with it to market Limpopo as the leading tourist destination in Southern Africa.

Limpopo boasts captivating stretches of scenic beauty of nature and unspoiled wildlife with its mega conservation in over forty (40) provincial reserves, municipal and private game reserves as well as the three national parks which include, the world-renowned Kruger National Park of which over 70% is resident to Limpopo Province, Marakele National Park and Mapungubwe National Park and World Heritage Site. The South African Tourism’s campaign, ‘Follow the Sun’, reveals the incredible, vast, and unparalleled possibilities for travel in the country.

The Agency is excited to be part of this big campaign and wishes to invite the media houses in the province to help the entity expose some of the exciting tourism gems in the province. In November the entity took the media to Roossenekal for the annual Yellow Arum Lily Festival where they were exposed to the beautiful flower, Yellow Arum Lily, that only grows in two areas of Sekhukhune District, that is, Roossenekal where one family of this flower is found Zantedeschia Pentlandia and the other in Mohlake along the Leolo Mountain, Zantedeschia Pentlandia. The media further visited Phiring Village under Dinkwenyane Traditional Authority to see another new gem in the province, a unique geological formation of an active Sekweneng Tufa Rock. There are many such like our many lakes, dams, forests, waterfalls, table mountains, rock art, caves, scenic beauty and many more that we together with the media can help expose to the world.

The CEO of LTA, Mr. Moses Ngobeni, is excited to invite the media to work with the Agency as that will benefit both parties. He said, “We are calling on the media to work with us by helping us expose some of the hidden gems of the province to the public as we cannot succeed working alone. The media is our vehicle for marketing tourism in the province. This will create desirable content for them to share with the public. We have four seasonal campaigns that we run in the province every year, each with its packages. We have seen what South African Tourism is doing in its promotion of the Sho’t Left Campaign nationall and we need to do that, by tailor-making campaigns to our province to suite the needs of Limpopo citizens”.

The campaign aims to showcase some of the lesser-known tourism gems in the province. The Agency urges the people of Limpopo to use this time to do tourism while showcasing their diverse cultures, customs, and heritage to the world.

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ISSUED ON BEHALF OF LTA BY:

MIKE TAUATSOALA

HEAD: CORPORATE COMMUNICATIONS & PR

LIMPOPO TOURISM AGENCY

Tel: 015 293 3600

Cell: 082 886 3294

Email: miket@golimpopo.com

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