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LTA PARTICIPATES IN THE 2023 SANGANAI/HLANGANANI WORLD TOURISM EXPO

Limpopo Province; Polokwane: Limpopo Tourism Agency (LTA) is excited to be part of the 2023 edition and the 16th instalment of Sanganai/Hlanganani World Tourism Expo running from 12-14 October 2023, at the Zimbabwe International Exhibition Centre, Bulawayo, Zimbabwe. Limpopo delegation to this year’s annual tourism showcase will be led by Dr. Mavhungu Musitha, Senior Manager Destination Marketing at Limpopo Tourism Agency. He is accompanied by and Ms. Suzan Ramodike Destination Information Officer and two officials from Zambezi products Ms. Tintswalo Khoza of Miyelani Travels and Mr. Bruce Nobela of Nhlamulo Tours.

The Sanganai/Hlanganani -World Tourism Expo is an annual Tourism Trade Fair organised by the Zimbabwe Tourism Authority. It is the national signature event for tourism players and continues to provide stakeholders with business opportunities from international source markets. It showcases the widest variety of Africa best tourism products and attracts international visitors and media from across the world. The past editions of Sanganai/Hlanganani before the outbreak of COVID-19 pandemic were a resounding success and attracted the leading African destinations and world tourism markets such as South Africa, Botswana, Malaysia, China, Zambia, Kenya, Mozambique, Namibia, Indonesia, Italy, and many others.

The trade show provides an international business platform for local, regional, international exhibitors and invited buyers from different sources markets of the world. Zimbabwe will be hosting high profile buyers from Europe and America, Asia, the Pacific, Africa and the Middle East regions. This is an annual Tourism Trade Fair organized by the Zimbabwe Tourism Authority. It further showcases the widest variety of Africa’s best tourism products and attracts international visitors and media from across the world.

The purpose for LTA to be part of the show will benefit the province in many ways than one. It will be an opportunity for the province to resuscitate the Zambezi Destination that was signed during the 2007 and was further endorsed by the forum at Africa’s Travel Indaba in Durban in May 2023. LTA sees this as an opportunity to increase travel into the province from countries in the African continent and SADC in particular. Members of the Zambezi Destination included South Africa through Limpopo province, Botswana, Zimbabwe, Mozambique, Namibia and Zambia.

The CEO of LTA, Mr. Moses Ngobeni indicated how important it is for Limpopo Province to participate in this expo as that will also be an opportunity to enhance its commitment to the Zambezi Destination. He said, “The objectives for participating in this important platform are, to position Limpopo Province as the leading destination in Southern Africa; to create awareness and drive demand for international tourism travel into the province; to introduce new products within the Limpopo Province; to inspire and drive demand for international tourism travel into Limpopo Province; and to strengthen the province’s presence and integration in Zimbabwe and SADC Regional Markets”.

Limpopo is the only province in the country that shares borders with three countries, namely, Botswana, Zimbabwe and Mozambique. Over and above this, the province has a major competitive advantage of having two Transfrontier Parks (TFPs), which is a niche product that no other province in the country possesses. This advantage comprises two Transfrontier Parks, namely, the Great Mapungubwe Transfrontier Park, bordering South Africa, Zimbabwe and Botswana and the Great Limpopo Transfrontier Park, bordering South Africa, Mozambique, and Zimbabwe.


RELEASED ON BEHALF OF LIMPOPO TOURISM AGENCY BY: HEAD: CORPORATE COMMUNICATIONS & PR MIKE TAUATSOALA TEL : 015 293 3600 MOBILE : 082 886 3294 EMAIL : miket@golimpopo.com

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