LIMPOPO; POLOKWANE: The Chief Executive Officer (CEO) of Limpopo Tourism Agency (LTA), Mr. Moses Ngobeni, will tomorrow lead a delegation of tourism stakeholders from Limpopo Province to Sandton International Convention Centre for a two-day 2024 instalment of Meetings Africa that will commence on 26 February to 28 February 2024.
Meetings Africa is a tourism event featuring Africa as a destination spot. It aims at providing a comprehensive panorama in the field of travel industry in Africa. It is a great place for connecting with a global network of decision-makers, and executives or simply booking a vacation trip in the travel industry. This event strives to foster a healthy environment for business-to-client or business-to-business organizations across the globe.
LTA will seek to embrace the concept of Limpopo pavilion in its approach to stand design and construction. Distinguished features refer to key tourism icons and attractions requiring promotion and sustained exposure in the regions.
The objectives of attending Meetings Africa are to increase the tourist volumes, spend and length of stay arrivals into Limpopo Province as a favourable business events and sports tourism destination through pursuing, bidding and hosting both major, local and international events; to learn about the needs of organisers interested in hosting big events in Limpopo; and to showcase Limpopo’s experience and expertise in hosting and managing large, local and international events.
The theme for this year is, “Limpopo is opened for business”. The approach to the Meetings Africa 2024 is to promote events and meetings products. We will also highlight the diversified Heritage and Culture that will come as an incentive for businesses bidding for events and meetings. This will be reinforced by other clusters.
LTA will embrace the concept of Limpopo pavilion in its approach to stand design and construction. The agency will be taking with it a total of twelve (12) comprising six (06) sharing SMMEs, five (5) established exhibitors and Limpopo Provincial Tourism Association (LPTA). Sharing exhibitors will be supported by LTA for their participation at the show.
Meetings Africa is a perfect platform for the interaction between world buyers and exhibitors where the tourism sector showcases what Africa has on offer for buyers from various countries of the world. Buyers can develop packages for international visitors in their respective countries.
In recent years, the Global meetings industry has begun to recognize Africa as a sought-after destination. Meetings Africa is showcasing Africa’s diverse offering of services and products where African associations and African meetings industry professionals can partner to help transform our continent.
Meetings Africa showcases Africa’s diverse offering of services and products where African associations and African meetings industry professionals can partner to help transform our continent, in the Business Services, Travel & Tourism industries. It connects trade, buyers and exhibitors from the continent and around the world, all of which are an integral part of Business tourism.
The Chief Executive Officer of LTA, Mr. Moses Ngobeni said, “The agency will use this platform to engage several buyers to come to Limpopo for meetings and incentives to grow our Meetings, Incentives, Conferences and Exhibitions (MICE) sector or business tourism. The province may not have a convention center but can work with the private sector to bid for hosting small to medium events and meetings in the province. Limpopo Province as a favourable business events and sports tourism destination will continue bidding for hosting major, local and international events”.
Exhibitors at this show include airlines, conference, event and exhibition management companies, convention bureaus, destination management companies, destination marketing organizations, hotels, venues and incentive travel specialists. Meetings Africa enjoys the support of all representative business tourism associations including the Southern African Association for the Conference Industry (SAACI) and the Exhibition and Event Association of Southern Africa (EXSA).
ISSUED ON BEHALF OF LTA BY:
MIKE TAUATSOALA
MANAGER: COMMUNICATIONS, PR AND STAKEHOLDER RELATIONS
LIMPOPO TOURISM AGENCY
Tel: 015 293 3600
Cell: 082 886 3294
Email: miket@golimpopo.com
Share this